While anyone can now publish a book, most people don’t. And certainly, most business people don’t get around to it. For those who do have a goal of sharing their knowledge and publishing a business book here’s a few tips…
There are seven key things you need to understand if you want to sell your business book successfully. This includes: knowing your target audience, being clear about your purpose, leveraging your existing networks, building new networks and links early, upgrading your website and having a plan and budget. This simple steps will help you market and sell your business book.
Writing a book is not about that flash of inspiration/energy, it’s about commitment to yourself and the values you hold and a genuine desire to share your insight and knowledge.
This is an interesting question and one I’ve actually thought about a lot given that I’ve developed The Book Adviser specifically to mentor business people through the whole process of writing, publishing and marketing their book. The Book Adviser idea…
Attract readers you need to share some of your knowledge, give them something to encourage them to take action and connect with you.
Establish your credibility in your area of expertise and showcase it through business book.
Knowing where to start when writing your first business book is difficult. Most people simply start writing and then get distracted, despondent at the lack of progress or confused about what they've written. Writing a successful business book requires a clear plan, understanding of what you want to say and the target audience you want to reach.
I often hear the phrase ‘I’ve always wanted to write a business book about ……’ to which I respond, ‘Great. Have you created an outline of the content?’ The answer is usually no and its one of the main reasons…
The central banks around the world, especially the Federal Reserve and ECB have have fuelled the extraordinary rally in bond markets as long term yields have gone in to negative territory and propelled debt-funded, asset price growth among other outcomes.So what's next and what will happen with the asset bubble bursts?
There are 5 main opportunity costs of writing. Organising, research and re-reading, interviewing, writing, time away from other things. Writing, like most things takes commitment, consistency and self discipline. Yes, there are online courses and that promote writing your book in…