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AUTHOR MARKETING PLAN
Structured Book Marketing for Serious Business Authors
Designed for executives and business leaders who want their book to reach the right readers with deliberate positioning, disciplined visibility, and sustained momentum.
Join the Business Book Writing Waitlist
Writing a business book is only one part of becoming a successful published author.
The other part — often underestimated — is marketing.
Your book will only achieve meaningful visibility, recognition, and commercial impact if it is introduced to the right readers, in the right places, with a deliberate and sustained plan.
A business book does not succeed because it is well written.
It succeeds because it is positioned, distributed, and recommended.
The Author Marketing Plan exists to ensure your book does not stall after publication.
Join These Successful Authors
Proof in Action
Jaqui was instrumental in helping me to structure the process and drill down on determining my sought audience and how I could make impact immediately from launch. I thoroughly enjoyed the process and now have my sights on a second book in the coming year.
KANE DRAPER
It was great having Jaqui as a coach running alongside me to help unpack the ‘mysteries’ of the entire process and, ultimately, provide me with the confidence and greater self-accountability I needed to succeed. It’ a great feeling when you get the final product in your hands, and it has helped in attracting and engaging with readers and future clients.
Phil Preston
What Most Business Book Marketing Gets Wrong
Many authors approach marketing as activity.
But activity is not the same as traction.
Most books struggle because:
Marketing is not noise.
It’s structure.
And structure determines momentum.
What Book Marketing Actually Requires
To achieve sustained sales and meaningful visibility, a business book needs:
- A clearly defined target audience — and knowledge of where they gather
- A structured marketing and content plan aligned to that audience
- Integrated website positioning that supports discoverability
- Social media used deliberately — not reactively
- A coordinated book launch
- Early endorsements and reviews
- A strategy for bulk sales, partnerships and media exposure
Most authors know they need these elements.
Few have the time, clarity, or systems to implement them properly.
Reaching Your First 1,000 Ideal Readers
A practical way to think about book marketing is this:
Your goal is NOT “visibility.”
Your goal is to reach your first 1,000 ideal readers.
These are readers who:
When your book reaches its first 1,000 right readers, something changes.
This is the foundation we build toward.
The 7 Foundations of Effective Book Marketing
1
Identify your target audience and where they are engaged — that is where you need to be visible.
2
Develop a structured 12-month book marketing and content plan that integrates your website, network, and professional ecosystem.
3
Use social platforms strategically — LinkedIn, YouTube, podcasts, guest articles — with clear messaging and purpose.
4
Invest in a coordinated book launch — supported by assets such as a trailer, video content, and advance copies.
5
Strengthen your website — or build a dedicated author presence — with strong SEO, structured messaging, and book-focused pages.
6
Build and engage an audience early — involve them in your launch and sustain communication beyond it.
7
Explore broader promotion opportunities — reviews, media exposure, partnership marketing, bulk sales, and professional networks.
Proof in Action
Jaqui not only managed the project with high integrity and conviction, but also brought some valuable thought leadership on what are very difficult topics. I highly recommend Jaqui’s authentic, professional approach to book publishing, including content, marketing and quality.
Tony Holmwood
Not only was she authentic, generous with her time and brutally honest, I loved her passionate desire to help my book project succeed … in other words, Jaqui Lane CARES! This is the difference between a successful book journey and one that it isn’t.
Nancy Youssef
Why Authors Choose Structured Support
Most business book authors are busy professionals.
They are focused on their businesses, clients, and leadership responsibilities.
They do not want to:
What they do want is:
We have supported hundreds of business authors in building marketing systems that align with their reputation and commercial goals.
Below are three structured options depending on the level of support you require.
BASIC
For authors who have the time and commitment to implement the plan themselves.
We work with you over 12 months on eight core components:
Includes a complimentary copy of Brand New Brand You by Garry Browne AM.
This option provides structure and clarity.
Execution remains with you.
ADVANCED
For authors who require specialist advice and integration support.
This package includes everything in the Basic plan, plus:
Includes a complimentary copy of Link.Ability – Four Powerful Strategies to Maximise Your LinkedIn Success by Lynnaire Johnston.
This option strengthens implementation and builds greater marketing infrastructure around your book.
EXPERT
For authors who wish to outsource the full marketing process.
This package includes everything in the Basic and Advanced plans, plus:
This option is designed for authors who want a managed, coordinated approach — with professional oversight across strategy and execution.
A Practical Next Step
If you are preparing to publish — or if your book is already published and not gaining the traction you expected — the first step is clarity.
A structured briefing session allows us to:
• Assess your current positioning
• Identify where traction may be lost
• Clarify your target readers
• Determine the right level of support
• Map the pathway toward reaching your first 1,000 ideal readers
Books That Protect and Elevate Reputation
A business book becomes part of your professional record.
It reflects your thinking publicly and permanently.
The Business Book Writing Adviser Program exists for leaders who understand that responsibility, and want their book handled with care, structure, and professional oversight.
Join the Business Book Writing Waitlist
