Company History

Tell Your Company Story and Share your Company Culture to Gain More Engagement. We will bring Your Vision to Life.

The Company History Adviser is a professional corporate storytelling service. We research, write and publish company histories and help our clients tell their company story in an engaging and relevant way across all print and digital platforms. The Company History Adviser specialises in developing your story in a manner that allows you to be able to leverage both your company history and/or brand story across your leadership team, corporate communications, marketing, with employees and of course customers. Anyone who reads it will gain a better sense of your company's history, culture, brand, values and future strategy, the kind of stuff that builds reputation, trust and enduring relationships. Your corporate story, which only a few have known, will be told by one of Australia’s best-in-industry, professional business storytellers.

"If it doesn’t spread, it's dead".- Harry Jenkins, veteran media teacher and observer

How Do We Develop Your Corporate History Storytelling?

For over 30 years The Company History Adviser has been working with listed, private and family businesses by providing them share their company culture and company history.

At the heart of developing stories is a well crafted process that simply and compellingly relates your business past, present and future to your customers, prospects, investors, media and employees in a way that engages them.

Storytelling used to be only through word of mouth and books, but things have changed. Now sharing one’s story is about creating content that engages specific audiences across multiple media platforms and ensuring that the story flows, is linked together and engages each audience.

Let us start helping you capture and share your story.

Our Process of Capturing and Sharing Your Story In A Compelling Manner

The first step in The Company History Adviser process is to work closely with you to capture, craft and write your company's history, the leadership of your founders, growth, key milestones, values, brands, track record and more.

What most companies dont realise is the ‘real story’ resides in the memories and insights provided by their founder, leadership team and key employees. After all, it’s people who create and build companies and create company culture and values.

Company History success requires research, interviewing founders and management to elicit memories and stories, delving into your archives, spending time with employees to learn about your business and culture, the challenges and achievements, special occasions, your customers and history. This takes time, care, empathy, passion and a knowledgeable process and team. Its part art [the love of compiling your history] and part science [a successful accurate process] that's what the Company History Adviser program provides each client we serve.

If you want your company history to be a powerful tool for building your future and showcase your success, when we meet we will show you examples of books we have written and published, discuss your purpose, timeframe and key audiences, and explain the process in more detail. Post this meeting we will provide you with a book project proposal.

We have developed a short 15 question overview that guides you through the key questions you need to focus on to work out what type of company history would best serve you.

REQUEST Questionnaire NOW

Company History storyteller, Jaqui Lane

Writing and publishing a business book involves an experienced, trusted book adviser, someone that can take you from the initial stage of planning your book, interviews, research and writing, through to book layout, production, content marketing and distribution.

Jaqui is a renowned corporate storyteller, business historian, biographer and book coach who helps ASX-listed companies, private and family businesses, directors and consultants to capture and publisher their stories or IP across all platforms.

With over 34 years experience in corporate and business publishing worldwide with major companies, family companies, professionals and non executive directors, business people and aspiring thought leaders, there’s not much Jaqui hasn’t read or seen in the world of corporate storytelling, writing and publishing, self publishing and book marketing.

As a published author of over 25 business histories and publisher of over 450 business books, she is an expert at writing and delivering corporate history content that resonates and this helps companies, businesses and consultants build stronger, deeper, more meaningful and profitable relationships.

The Company History Adviser as Your Professional Storyteller

What happens when you decide to work with The Company History Adviser is that you will be able to leverage your company history, corporate story or brand story across your communications and marketing strategies. The history of your company, which only a few have known, will be told by one of Australia’s best-in-industry, professional business storytellers.

Your board, executives, employees and key stakeholders will be able to see your business with fresh eyes.

Let us help you tell your unique business story and gain more engagement. Talk to us today, and we will bring your vision to life.

The 6 Main Types of Company History Storytelling

Listed and Private Company Histories

Many companies start to think about publishing a book to celebrate a significant anniversary, milestone or for special occasions. For most, this will be a 25, 50, 75 or 100 years.

Working out what is best for your business and what you want to achieve with your commemorative book is the first step. You book content can also be repurposed for your annual reports, included in press releases, on your website and as part of new employees induction and community engagement.

If you are thinking of undertaking your company history talk to us in complete confidence by calling on +61 400 800 056 or email [email protected] to start a conversation.

Family Business Histories

Family business histories require a different approach to corporate or listed company histories. Having worked on over 30 family business histories we understand the different dynamics involved better than most publishers and writers.

When researching and writing a family business history we get to meet and know many of the family members, whether they are in the business or not. Engaging the family is an important part of a good family business history, even if they are not active in the business.

A high level of trust is involved in writing a family business history. We are honoured to be entrusted by families with their story. The responsibility to craft a good story is made all that more important as a result.

We have developed a short checklist of the key questions a family business should consider when thinking about undertaking a history.

REQUEST Checklist Now

Not-for-profit Histories

Biographies of successful founders and entrepreneurs are best-sellers across print, eBooks and audiobooks. They appeal to a wide range of people in business, from those just starting out who are looking for guidance, insight and inspiration to those who have been in business for a while.

Often founders are asked by their colleagues, peers, industry connections and friends to write a book. It’s a challenge for many as they don’t have the time, might be reluctant to put themselves in the spotlight through a book, don’t know how to write it or simply don’t feel their story warrants a book.

Founder Business Biographies

If you don’t tell your story, someone else will.

Biographies of successful businesspeople are best-sellers across print, eBooks and audio books. They appeal to a wide range of people in business, from those just starting out who are looking for guidance, insight and inspiration to those who have been in business for a while.

Often, successful businesspeople are asked by their colleagues, peers, industry connections and friend to write a book. It’s a challenge for many successful businesspeople as they don’t have the time, might be reluctant to put themselves in the spotlight through a book, don’t know how to write it or simply don’t feel their story warrants a book.

At The Book Adviser we’ve worked with a number of successful businesspeople on their book journey. It’s much easier to create and write your book if you’re in conversation with an experienced book coach who knows how to do it, can provide guidance and input, has proven tools, processes and templates and, in some cases, research and write it for you.

If you’re a successful businessperson, company director or entrepreneur and have been thinking about writing a business book, talk to us in complete confidence by calling me on +61 400 800 056 or email [email protected]

Business and Leadership Books

If you are a CEO or Board Director you have decades of leadership and management insight and knowledge, a unique perspective on business success, how an industry sector has changed and performed through good and challenging times.

You have an important role, even responsibility, to share your knowledge and insights and make a positive impact on the present and future.

So, how do you share this other than one-to-one mentoring and the close-knit network of 'the network'?

The best way to capture and share what you've learned is to write your business book. It's a worthwhile journey and a tangible way to share your knowledge, experience and insights. We have worked with over 100 CEOs and directors of companies listed on the ASX, private companies, family businesses and consultants.

Contact us and we’ll show you how to write, self publish and market your book.

Corporate Timelines

If you’re not ready for your company's history to be written a corporate timeline might be a good first step. Corporate timelines used to be a static list of key dates and events and, for many companies, this is still what it is. For some, a corporate timeline is an engaging, interactive and dynamic mini-history, that can project your history, success, culture and achievements at a given point of time.

Corporate timelines can now also integrate existing and new video footage, augmented reality elements, images, audio and engaging graphics. Your timeline can be published on your website, used in marketing, events, community engagement, employee onboarding, brand stories and more.

If you want your company history to be a powerful tool for building your future and showcase your success when we meet we will explore your completed Company History Questionnaire, show you examples of books we have written and published, discuss your purpose, timeframe and key audiences, and explain the process in more detail. Post this meeting we will provide you with a book project proposal.