To sell anything you need to build visibility with your target audience. There’s a great quote in the marketing world that is attributed to John Wanamaker, the founder of Wanamaker’s department store in Philadelphia back in the 1860s. “Half the…
The tsunami of offerings in the AI, writing and self publishing world continues apace in 2025. I am often asked ‘What are the best AI tools are for business book writing and self publishing’, so here’s my Top 7, including…
‘You should write a book’ is a statement that many of our clients share with us in our first conversation. They go on to explain that they’ve been thinking about it for a while but aren’t sure if a book…
As much as it pains me to write about self publishing scams in self publishing I must. I am regularly contacted by people seeking help because they have either been scammed or aren’t sure if the ‘offer’ they have been…
Well, mostly it’s vowels that I am concerned about, especially ‘e’. You know what I’m talking about. Flickr, Tumblr, Scribd, Lisnr, Qzzr, Blendr, Readr (urgh!!!), Grindr It seems ‘e’ is dispensable in the need/desire to create a patentable name. #Matt…