Blog

How to write a great business book

I’ve lost count of the number of business (and other) books I’ve read over my lifetime. Currently I read about 100 books a year, half for the business writing that I do and the other half for pleasure. Over the past 8 years I’ve also researched and written 19 business books ranging from a book […]

Why is the cover of your business book so important?

You have probably heard the saying you can’t judge a book by its cover. It’s true and it goes for business books as well.

The reality is most people do judge business books by their cover, just like most people make immediate, unconscious judgements about people based on the way they look.

‘A book is on my agenda.’

I love this comment, and I get it a lot, several times a week in fact. There are 5 common blocks to writing and publishing your business book. The interesting thing about it is that for most people writing and publishing their business book is one of those agenda items that keeps getting rolled over […]

Can your business book change the world of business?

Yes, it’s possible that your business book could change the world, however, it’s more likely that it will improve or change the lives of those you have identified as your key target audience. And, as many of my clients say to me: ‘If my book can help 1, 10 or a hundred people I will […]

Travelling and writing

For many people writing their book is something they’re ‘going to do’ on their business trip or holiday. At first this seems like a great idea. You are less stressed, there’s more down time to think and write, there might be lots of travel time (if you’re planning to head overseas on a plane or […]