Blog

Book marketing, Sales and marketing, self publishing

How an engagement plan can power-up your book marketing and sales

In an overcrowded publishing and media world, building awareness and engagement about your business book before it is launched is critical to success.

Jaqui Lane
August 10, 2024

Book marketing, personal branding, Sales and marketing

5 steps to build a book community and supercharge your book sales

The launch of a book is a great opportunity to bring your book community together, celebrate and thank people

Jaqui Lane
July 17, 2024

Book marketing, Design, Sales and marketing, self publishing, Thought leadership

7 steps to maximise your book sales

Greg Weiss, founder of Career365 wrote and published three books: Career Clarity, Career Networking and Career Success

Jaqui Lane
June 2, 2024

knowledge leadership, Writing

Can reading a book change you?

As a Role Model for Books in Homes I worked with Year 6 students from Auburn North Public School in 2018 to help them write, illustrate and publish their own book.

Jaqui Lane
May 2, 2024

Design, knowledge leadership, Thought leadership

Where have all the letters (vowels) gone?

Well, mostly it’s vowels that I am concerned about, especially ‘e’. You know what I’m talking about. Flickr, Tumblr, Scribd, Lisnr, Qzzr, Blendr, Readr (urgh!!!), Grindr It seems ‘e’ is dispensable in the need/desire to create a patentable name. #Matt…

Jaqui Lane
April 2, 2024

CEO of your career, knowledge leadership, self publishing, Thought leadership

Is AI really going to eat your job for lunch?

the governance and control of generative AI is up to every single person who uses it, executives and boards of companies, organisations and government leaders and those deploying it across government. Two new books explore different aspects of AI governance and deployment

Jaqui Lane
March 24, 2024

Announcements, Book marketing, knowledge leadership

The Magic of McDonald’s

No, the Magic of McDonald’s is not ‘Would you like fries with that?’ Peter Ritchie knows what the magic is. He joined McDonalds in 1970, the first employee in Australia and outside North America, and he opened the first McDonalds’…

Jaqui Lane
February 26, 2024

What is the cost of self publishing a business book

Design, Editing, Planning, self publishing

How much does it cost to write and self publish a quality business book?

Self publishing costs can vary greatly depending on how much you want/can do yourself, the length of your manuscript, quality you want and the quality of what you have written. Understanding the costs and potential revenue and benefits of your business book before you start will increase your chances of success.

Jaqui Lane
January 30, 2024

Book marketing, self publishing, Writing

The emotional path of self publishing

Writing and self publishing your own business book is significant commitment and sometimes emotionally challenging. Understanding the self publishing journey before you start will help you succeed.

Jaqui Lane
January 13, 2024

Corporate speak alive and well with the decision to block Qatar Airways additional flights into Australia

knowledge leadership, personal branding, Thought leadership

Corporate speak of the year award

Corporate speak is alive and well across business and government. It's usually deployed to show off, cover up a lack of real knowledge or to confuse the listener. Every year Jaqui Lane collects and reports on the worst corporate speak she has come across, and then lists the top 5 and winner for the year.

Jaqui Lane
December 29, 2023