She does not write the book for you.
Business Book Writing Adviser & Self-Publishing Program
Write, self-publish, and market a business book with experienced advisory oversight.
For executives and business leaders who want a credible book, and a clear pathway from idea to launch.
A business book is not just a manuscript.
It's a strategic asset.
35It can strengthen your authority, clarify your thinking, support your speaking and consulting work, and move you beyond one-to-one conversations into wider influence. Or, if handled poorly, it can dilute your message and waste time and money.
Most leaders begin in the wrong place. They sit down and start writing.
The right place to begin is with thinking.
- Who is the book for?
- What are their real challenges?
- What part of your knowledge is most valuable to them?
- What does the book need to achieve in your business?
The Business Book Writing Adviser Program is designed to guide that thinking before the writing begins, and then to support you through every stage of the writing, self-publishing, and marketing process.
This is not a course. It is not generic content. It is structured, one-to-one advisory work built on more than 35 years of experience in publishing and business storytelling.
Join These Successful Authors
Proof in Action
Working with Jaqui was a game-changer, she guided me through self-publishing with ease and, crucially, showed me how to market my book to get real traction. Her expertise played a key role in the book gaining momentum, leading to website, podcast and now speaking, and eventually being picked up by a major publisher after winning a national award. Can’t thank her enough for her mentoring, as well as her ongoing support.
MARC BINEHAM
It was great having Jaqui as a coach running alongside me to help unpack the ‘mysteries’ of the entire process and, ultimately, provide me with the confidence and greater self-accountability I needed to succeed. It’ a great feeling when you get the final product in your hands, and it has helped in attracting and engaging with readers and future clients.
Phil Preston
Who This Is For
This program is designed for leaders who have earned their experience and want to share it responsibly.
It is suited to:
- CEOs and founders
- Senior executives and general managers
- Company directors and governance leaders
- Professional services principals
- Industry experts and speakers
These are people who have been in business long enough to know that reputation matters.
It is not for memoir writers, hobby authors, or those looking for a quick publishing shortcut.
Why Work With a Business Book Writing Adviser?
In business, an adviser carries responsibility.
An adviser helps you make decisions that have long-term consequences. They see the whole picture. They help you avoid costly mistakes.
Writing a business book involves dozens of decisions: about positioning, audience, structure, design, publishing pathways, marketing, copyright, distribution, and cost. Most first-time authors don’t know which decisions matter most until they have already made them.
Jaqui Lane works as a Business Book Writing Adviser.
She works alongside you from idea to launch, bringing judgment, structure, industry knowledge, and practical experience to every stage of the process.
Jaqui has guided more than 150 executives through the creation and publication of their business books. She understands what works, what doesn’t, and where most authors lose time and money.
What You Can Expect From Your Book Writing Journey
The Business Book Writing Adviser Program follows a clear 8-step pathway (typical 12 months), designed to guide you from initial idea through to publication and beyond. Each step builds logically on the one before it, defining your audience, clarifying your message, shaping your structure, and preparing your marketing early. You are never left guessing what comes next. The process is organised, strategic, and paced to fit around your professional commitments, so your book moves forward with purpose and momentum.
Steps 1 & 2: Clarity and Direction
Before you write, we define:
This is where the book becomes clear. You leave this stage with a structured outline and a defined pathway, not a blank page.
Step 3: Marketing Starts Early
Most people think about marketing after the book is finished. That is too late.
We develop your Content Marketing and Leverage Plan while you are writing. This ensures you begin building visibility, authority, and anticipation before publication.
Your book becomes part of your broader business strategy, not an isolated project.
Steps 4–6: Professional Self-Publishing
These steps cover the mechanics that protect quality:
This is where many authors cut corners. It shows.
Your book must look and read like something you would confidently present in front of clients, boards, or conference audiences.
Steps 7 & 8: Launch and Leverage
Writing the book is only half the process.
The final steps focus on launching and leveraging your book — before, during, and after release — so it supports your broader professional goals.
This includes structured marketing activity and practical guidance on how to use the book to strengthen your authority, business development, and recognition.
(Limited Spaces Available)
Proof in Action
Jaqui not only managed the project with high integrity and conviction, but also brought some valuable thought leadership on what are very difficult topics. I highly recommend Jaqui’s authentic, professional approach to book publishing, including content, marketing and quality.
Tony Holmwood
Not only was she authentic, generous with her time and brutally honest, I loved her passionate desire to help my book project succeed … in other words, Jaqui Lane CARES! This is the difference between a successful book journey and one that it isn’t.
Nancy Youssef
Common Mistakes This Program Prevents
Most business books fail quietly for predictable reasons:
This program exists to prevent those outcomes.
What Business Book Writing Adviser Clients Experience
From reported outcomes across executives, directors, founders, and senior leaders:
What Are Your Next Steps?
1. Book a Consulting Appointment
A focused conversation to clarify your idea, your goals, and whether the timing is right.
In your appointment, we will:
- Define your book goals and success outcomes
- Clarify your target audience and core message
- Map the best pathway forward (including timeline and next steps)
2. Confirm Advisory Fit
If aligned, the program scope and advisory structure are confirmed.
3. Begin the 8-Step Program
(Typical 12 Months)
Concept, structure, writing, self-publishing, and marketing, handled methodically.
4. Publish With Confidence
A professionally produced business book positioned to strengthen your authority and recognition.
Books That Protect and Elevate Reputation
A business book becomes part of your professional record.
It reflects your thinking publicly and permanently.
The Business Book Writing Adviser Program exists for leaders who understand that responsibility, and want their book handled with care, structure, and professional oversight.