Welcome to The WRITE Strategy newsletter for business book writers and self publishers.
The Write Strategy is a community of business experts and leaders who want to share and leverage their knowledge, build their profile and be recognised as a leading voice in their field.
The impact of AI on the content world is MASSIVE and it is impacting the world of business book writing, publishing and marketing. From Google using it in summaries, people ‘writing and marketing’ book using ONLY AI (I am NOT a fan of this as the output is mostly rubbish), creating marketing and promotional content to making it easier and faster to repurpose content. If you have a business book you want to leverage to drive your visibility as a thought-leader, speaker, podcaster, business OR you are planning on writing a business book, you need to be across AI and how it can assist you . . . and what to watch out for.
As much as it pains me to write about scams in self publishing I must. I am regularly contacted by people seeking help because they have either been scammed or aren’t sure if the ‘offer’ they have been pitched is legit or not. As an Ambassador for the Alliance of Independent Authors (ALLi), a judge for the Australian Business Book Awards and a member of the Australian Society of Authors I take my role as an ethical leader in the self publishing space VERY seriously. The last thing genuine self publishing advisers, coaches, publishers and production companies need is unethical people and companies. That said, if you’re venturing into the world of self publishing how do you know what’s a scam and, MORE IMPORTANTLY, what to look out for with some of the large, global self publishing companies? Well, I’m going to share some insights with you so you don’t get ripped off.
There’s lots of excitement and fear and loathing around the impact that AI will have on those of us who write business books. It seems every day there’s another AI tool that will solve all our writing problems. The truth is while ChatGPT and other tools such as Perplexity, Gemini (previously Bard) and Poe can make lots of elements of writing faster and more efficient, good writing that delivers new insights and your perspective on challenges in your specific area, still need your personal touch.