Every writer I know has trouble writing. Joseph Heller The first thing to say about writer’s block is that pretty much everyone who writes gets it. If you’ve never written a book before you’re more than likely going to face this challenge. I was in Melbourne recently working with some of my clients and two […]
I’ve worked out why you haven’t started your book. I’ve just spent the day in a business accelerator program (Dale Beaumont’s Business Blueprint program). It’s a full on day with three sessions over 6 hours. I am always energised by these days, and often surprised about the disconnect between the desire of business people to […]
I am often asked what’s the best way to print a book, as an eBook or a printed book? I have to declare my allegiances up front. I love printed books and buy several a month for both work and pleasure. I understand the appeal of eBooks (convenience when travelling, cost, space-saving, saving trees and […]
There are seven key things you need to understand if you want to sell your business book successfully. This includes: knowing your target audience, being clear about your purpose, leveraging your existing networks, building new networks and links early, upgrading your website and having a plan and budget. This simple steps will help you market and sell your business book.
This is an interesting question and one I’ve actually thought about a lot given that I’ve developed The Book Adviser specifically to mentor business people through the whole process of writing, publishing and marketing their book. The Book Adviser idea started as a result of people being referred to me for advice about their business […]