Blog

Book marketing, personal branding, Sales and marketing, self publishing

How to market and sell your business book

Self publishing a successful book means having a clear plan to market, promote and sell it over 12-18 months. A detailed content marketing plan is a critical part of this.

Jaqui Lane
October 18, 2022

Book marketing, personal branding, self publishing, Thought leadership

Not sure if your business book idea is any good? Answer these 5 questions before you start.

Many businesspeople want to write a book but don't give any thought to why, and this often means they lack clarity about their audience and what they should write.

Jaqui Lane
July 18, 2022

Book marketing, Sales and marketing

How to successfully market your business book through social media

Most self published business book writers don't know what social media to market their book through or how. This article provides 5 key tips to guide business book marketing.

Jaqui Lane
February 18, 2022

personal branding, Thought leadership

Book review: Why haven’t I heard of you

2020 was the perfect year for Darryl given the main theme of his book, Why haven’t I heard of you…….is ALL about reinvention. Not that we knew this when we started working together on his book in late 2019. Why…

Jaqui Lane
November 16, 2021

Writing, Research

How did you start out writing business books?

Writing your first business book is a real challenge. In this article Jaqui Lane shares how she started her business writing career and business book publishing company

Jaqui Lane
October 24, 2021

Book marketing, personal branding, Sales and marketing

How to sell your business book before you launch it

Marketing and promoting your business book before it is launched is a great way to secure book sales and engagement about your business book.

Jaqui Lane
October 23, 2021

Thought leadership, Writing

Book Review: Breaking the Gender Code

If you think the DaVinci Code was a great book and movie you might just be ready for Breaking the Gender Code. How women can use what they already have to get what they actually want. Danielle’s book is a…