The Book Adviser Blog
There are seven key things you need to understand if you want to sell your business book successfully. This includes: knowing your target audience, being clear about your purpose, leveraging your existing networks, building new networks and links early, upgrading your website and having a plan and budget. This simple steps will help you market and sell your business book.read more
Writing a book is not about that flash of inspiration/energy, it’s about commitment to yourself and the values you hold and a genuine desire to share your insight and knowledge.read more
This is an interesting question and one I’ve actually thought about a lot given that I’ve developed The Book Adviser specifically to mentor business people through the whole process of writing, publishing and marketing their book. The Book Adviser idea started as a...read more
Attract readers you need to share some of your knowledge, give them something to encourage them to take action and connect with you.read more
Establish your credibility in your area of expertise and showcase it through business book.read more
While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.read more
Knowing where to start when writing your first business book is difficult. Most people simply start writing and then get distracted, despondent at the lack of progress or confused about what they’ve written. Writing a successful business book requires a clear plan, understanding of what you want to say and the target audience you want to reach.read more
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In the 'old days' (that is pre the real digital economy, about...read more
In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can get some...read more
I often hear the phrase ‘I’ve always wanted to write a business book about ……’ to which I respond, ‘Great. Have you created an outline of the content?’ The answer is usually no and its one of the main reasons why only 1% of the 87% of people who say they want to write...read more
The central banks around the world, especially the Federal Reserve and ECB have have fuelled the extraordinary rally in bond markets as long term yields have gone in to negative territory and propelled debt-funded, asset price growth among other outcomes.So what’s next and what will happen with the asset bubble bursts?read more
Digital disruption doesn’t just apply to companies. It applies to you.
The world has changed. It’s not about Discover me, it’s about Brand Me.
Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself.
It’s time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.read more