The Book Adviser Blog
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In the 'old days' (that is pre the real digital economy, about...read more
In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can get some...read more
I often hear the phrase ‘I’ve always wanted to write a business book about ……’ to which I respond, ‘Great. Have you created an outline of the content?’ The answer is usually no and its one of the main reasons why only 1% of the 87% of people who say they want to write...read more
The central banks around the world, especially the Federal Reserve and ECB have have fuelled the extraordinary rally in bond markets as long term yields have gone in to negative territory and propelled debt-funded, asset price growth among other outcomes.So what’s next and what will happen with the asset bubble bursts?read more
Digital disruption doesn’t just apply to companies. It applies to you.
The world has changed. It’s not about Discover me, it’s about Brand Me.
Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself.
It’s time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.read more
The real game changer in self-publishing is knowing how to effectively go about selling your book WAY BEFORE you even publish and launch it.read more
I’m sharing the cost of publishing a printed book as I believe it’s really important for people who want to publish a book what they’re potentially up for before they start on their book writing and publishing journey.read more
One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it’s the biggest hidden cost of the self-publishing space.read more
There are 5 main opportunity costs of writing. Organising, research and re-reading, interviewing, writing, time away from other things. Writing, like most things takes commitment, consistency and self discipline. Yes, there are online courses and that promote writing...read more
Next to tips on how to start writing, the question I am asked most is, ‘How do I know what I’ve written is any good, and what’s next? So, thought I’d share my experiences of the writing process and what happens when you have ‘finished’ writing. 1. You’re not finished...read more
One of the biggest challenges in the journey to self publish a business book is the process and cost of production and publication. I am often asked to provide advice and recommend a range of service providers for writers. That's one of the main reasons I started The...read more
Times have certainly changed in the publishing world and the rate of change will only get faster. Its an exciting time to be a writer with significant experience as a Publisher. In the past clients and friends, and sometimes strangers, would ask me how to get their...read more