Blog

Design, knowledge leadership, Thought leadership

Where have all the letters (vowels) gone?

Well, mostly it’s vowels that I am concerned about, especially ‘e’. You know what I’m talking about. Flickr, Tumblr, Scribd, Lisnr, Qzzr, Blendr, Readr (urgh!!!), Grindr It seems ‘e’ is dispensable in the need/desire to create a patentable name. #Matt…

Jaqui Lane
April 2, 2024

CEO of your career, knowledge leadership, self publishing, Thought leadership

Is AI really going to eat your job for lunch?

the governance and control of generative AI is up to every single person who uses it, executives and boards of companies, organisations and government leaders and those deploying it across government. Two new books explore different aspects of AI governance and deployment

Jaqui Lane
March 24, 2024

Announcements, Book marketing, knowledge leadership

The Magic of McDonald’s

No, the Magic of McDonald’s is not ‘Would you like fries with that?’ Peter Ritchie knows what the magic is. He joined McDonalds in 1970, the first employee in Australia and outside North America, and he opened the first McDonalds’…

Jaqui Lane
February 26, 2024

What is the cost of self publishing a business book

Design, Editing, Planning, self publishing

How much does it cost to write and self publish a quality business book?

Self publishing costs can vary greatly depending on how much you want/can do yourself, the length of your manuscript, quality you want and the quality of what you have written. Understanding the costs and potential revenue and benefits of your business book before you start will increase your chances of success.

Jaqui Lane
January 30, 2024

Book marketing, self publishing, Writing

The emotional path of self publishing

Writing and self publishing your own business book is significant commitment and sometimes emotionally challenging. Understanding the self publishing journey before you start will help you succeed.

Jaqui Lane
January 13, 2024

Corporate speak alive and well with the decision to block Qatar Airways additional flights into Australia

knowledge leadership, personal branding, Thought leadership

Corporate speak of the year award

Corporate speak is alive and well across business and government. It's usually deployed to show off, cover up a lack of real knowledge or to confuse the listener. Every year Jaqui Lane collects and reports on the worst corporate speak she has come across, and then lists the top 5 and winner for the year.

Jaqui Lane
December 29, 2023

Dr Sang Phan, Dr Ian Webster and Tom Keneally at the launch of Dr Sang Phan's book

Book marketing, knowledge leadership, self publishing, Thought leadership

Tis the season to …commit to writing and publishing your book in 2024

The biggest challenge most of business authors face is not knowing how to start. For some it’s how to start writing about their idea, for others it’s about the process they need to undertake once they have written their first draft. And most people aren’t sure if the concept of their book is any good (if anyone will buy it). This is how The Book Adviser can help.

Jaqui Lane
December 16, 2023

Christina Gerakityes at the launch of her book Celebrating Success one Failure at a time

Book marketing, CEO of your career, personal branding, Sales and marketing

3 tips to achieve business book success

Three top tips to help self published business book authors sell more copies of their book, secure media coverage and increase their personal brand visibility.

Jaqui Lane
October 19, 2023

self publishing, Thought leadership, Uncategorized, Writing

How to beat book imposter syndrome

Book Imposter Syndrome stops thousands of business professionals from writing and self publishing their book which is a shame as it means their knowledge and insights aren't shared. If you want to write a book but aren't sure if it's going to be good enough, read this,

Jaqui Lane
September 21, 2023

Leverage your book before you launch it to increase pre-sales

Book marketing, Sales and marketing, self publishing

7 Steps to Leverage Your Business Book and secure pre-orders

Most self published authors don't realise they can market and leverage their book way before they launch it. In fact pre-launch book sales can help underwrite a larger print run, more exposure and wider visibiilty

Jaqui Lane
August 3, 2023