Blog

Brand Me. Be the CEO of your own career

Digital disruption doesn’t just apply to companies. It applies to you.
The world has changed. It’s not about Discover me, it’s about Brand Me.
Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself.

It’s time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.

Market, promote and sell your book. Part Three

One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it’s the biggest hidden cost of the self-publishing space.

How much time does it take to write a book?

There are 5 main opportunity costs of writing. Organising, research and re-reading, interviewing, writing, time away from other things. Writing, like most things takes commitment, consistency and self discipline. Yes, there are online courses and that promote writing your book in a week, 10 days or a month, and I am sure many people could write […]

How to turn your first draft into a published work

Next to tips on how to start writing, the question I am asked most is, ‘How do I know  what I’ve written is any good, and what’s next? So, thought I’d share my experiences of the writing process and what happens when you have ‘finished’ writing. 1. You’re not finished The first, and important thing to […]

How much will it cost to self publish my business book?

One of the biggest challenges in the journey to self publish a business book is the process and cost of production and publication. I am often asked to provide advice and recommend a range of service providers for writers. That’s one of the main reasons I started The Book Adviser. I thought it would be […]

eBooks, self-publishing – it’s not as simple as it sounds

Times have certainly changed in the publishing world and the rate of change will only get faster. Its an exciting time to be a writer with significant experience as a Publisher.  In the past clients and friends, and sometimes strangers, would ask me how to get their book published. And there was a simple answer. Find […]

5 insights on how to start and keeping writing

The hardest thing for most people to do is actually to start writing, to actually sit down at your desk, open up a new document and start. It’s the moment of truth . . . can you actually follow through and start the process.

People don’t just judge a book by its cover

The old saying is ‘Don’t judge a book by its cover.’ The reality is though, especially in the content overloaded world we live in, is that potential customers and clients DO and WILL judge your book by its cover, and the back cover (summary and endorsements of well-known people) and, if you’ve captured their attention, […]