I’ve lost count of the number of business (and other) books I’ve read over my lifetime. Currently I read about 100 books a year, half for the business writing that I do and the other half for pleasure. Over the…
You have probably heard the saying you can’t judge a book by its cover. It's true and it goes for business books as well.
The reality is most people do judge business books by their cover, just like most people make immediate, unconscious judgements about people based on the way they look.
I love this comment, and I get it a lot, several times a week in fact. There are 5 common blocks to writing and publishing your business book. The interesting thing about it is that for most people writing and…