Blog

Book cover of Step Parenting with Purpose

Book marketing, personal branding

Book review: Step parenting with purpose

Step parenting can be challenging, especially when most of us haven't done it before. Step parenting with purpose provides invaluable insight for first time step parents.

Jaqui Lane
May 11, 2023

knowledge leadership, personal branding, self publishing, Thought leadership, Writing

Leadership is about sharing knowledge so write a book and share it

Knowledge leadership is THE leadership skill that is needed for companies and countries to move toward a positive future for all generations. Sharing knowledge is key to this.

Jaqui Lane
April 20, 2023

knowledge leadership, self publishing, Writing

Knowledge leadership – your book, your legacy

Writing and self publishing your book is a time-honoured way of leaving a positive legacy in your company, industry sector, country and family. With self publishing now available to anyone writing and publishing your legacy book is more accessible than ever

Jaqui Lane
March 16, 2023

Sales and marketing, self publishing

Self publishing v Traditional publishing – what’s the difference?

What's the difference between self publishing and traditional publishing?

Jaqui Lane
December 18, 2022

Book marketing, personal branding, Sales and marketing, self publishing

How to market and sell your business book

Self publishing a successful book means having a clear plan to market, promote and sell it over 12-18 months. A detailed content marketing plan is a critical part of this.

Jaqui Lane
October 18, 2022

Book marketing, personal branding, self publishing, Thought leadership

Not sure if your business book idea is any good? Answer these 5 questions before you start.

Many businesspeople want to write a book but don't give any thought to why, and this often means they lack clarity about their audience and what they should write.

Jaqui Lane
July 18, 2022

Book marketing, Sales and marketing

How to successfully market your business book through social media

Most self published business book writers don't know what social media to market their book through or how. This article provides 5 key tips to guide business book marketing.

Jaqui Lane
February 18, 2022

personal branding, Thought leadership

Book review: Why haven’t I heard of you

2020 was the perfect year for Darryl given the main theme of his book, Why haven’t I heard of you…….is ALL about reinvention. Not that we knew this when we started working together on his book in late 2019. Why…

Jaqui Lane
November 16, 2021

Writing, Research

How did you start out writing business books?

Writing your first business book is a real challenge. In this article Jaqui Lane shares how she started her business writing career and business book publishing company