Market, promote and sell your book. Part Three

One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it’s the biggest hidden cost of the self-publishing space.

How much time does it take to write a book?

There are 5 main opportunity costs of writing. Organising, research and re-reading, interviewing, writing, time away from other things. Writing, like most things takes commitment, consistency and self discipline. Yes, there are online courses and that promote writing your book in a week, 10 days or a month, and I am sure many people could write […]

How to turn your first draft into a published work

Next to tips on how to start writing, the question I am asked most is, ‘How do I know  what I’ve written is any good, and what’s next? So, thought I’d share my experiences of the writing process and what happens when you have ‘finished’ writing. 1. You’re not finished The first, and important thing to […]

How much will it cost to self publish my business book?

One of the biggest challenges in the journey to self publish a business book is the process and cost of production and publication. I am often asked to provide advice and recommend a range of service providers for writers. That’s one of the main reasons I started The Book Adviser. I thought it would be […]

eBooks, self-publishing – it’s not as simple as it sounds

Times have certainly changed in the publishing world and the rate of change will only get faster. Its an exciting time to be a writer with significant experience as a Publisher.  In the past clients and friends, and sometimes strangers, would ask me how to get their book published. And there was a simple answer. Find […]

5 insights on how to start and keeping writing

The hardest thing for most people to do is actually to start writing, to actually sit down at your desk, open up a new document and start. It’s the moment of truth . . . can you actually follow through and start the process.

People don’t just judge a book by its cover

The old saying is ‘Don’t judge a book by its cover.’ The reality is though, especially in the content overloaded world we live in, is that potential customers and clients DO and WILL judge your book by its cover, and the back cover (summary and endorsements of well-known people) and, if you’ve captured their attention, […]

What is a writing style and why you need to know it.

In a world where information, trends and commentary are presented and consumed through words and images rather than conversations and actual interaction with people, words have more power now than ever. This makes crafting words well an essential and vital part of how businesses and people market themselves. I’ve previously written about my passion for […]

Unlock the value of your story. 20 questions to help you get started

As a professional business writer and storyteller I’ve worked with a wide range of people across all industry sectors to help them tell their story. More and more, professional consultants are asking me to help them create a book that captures their IP/thinking and gives them a platform to extract more value from their years […]

Four tips on how to start writing

As a publisher of 25 years and writer of 30 years I am often asked the following question, ‘I’ve always wanted to write a book, how do I start?’ It’s a really good question and one that most people struggle to answer, whether they want to write a book, an article, white paper, thought leadership […]