Blog

Planning, Writing

3 tips to create your business book content outline

I often hear the phrase ‘I’ve always wanted to write a business book about ……’ to which I respond, ‘Great. Have you created an outline of the content?’ The answer is usually no and its one of the main reasons…

Jaqui Lane
February 7, 2017

Thought leadership, Writing

Bubble-gum bubbles and asset bubbles

The central banks around the world, especially the Federal Reserve and ECB have have fuelled the extraordinary rally in bond markets as long term yields have gone in to negative territory and propelled debt-funded, asset price growth among other outcomes.So what's next and what will happen with the asset bubble bursts?

Jaqui Lane
November 15, 2016

personal branding, Book marketing, Planning, Sales and marketing

Brand Me. Be the CEO of your own career

Digital disruption doesn't just apply to companies. It applies to you. The world has changed. It’s not about Discover me, it’s about Brand Me. Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself. It's time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.

Jaqui Lane
October 23, 2016

Sales and marketing, Book marketing, Planning

The cost of marketing and selling your self-published book.

The real game changer in self-publishing is knowing how to effectively go about selling your book WAY BEFORE you even publish and launch it.

Jaqui Lane
September 20, 2016

Production, Design, Editing, Uncategorized

The self-publishing cost of editing, production and social media.

I’m sharing the cost of publishing a printed book as I believe it’s really important for people who want to publish a book what they’re potentially up for before they start on their book writing and publishing journey.

Jaqui Lane
August 20, 2016

Book marketing, Planning, Sales and marketing

Market, promote and sell your book. Part Three

One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it's the biggest hidden cost of the self-publishing space.

Jaqui Lane
July 20, 2016

Writing, Research, Revising

How much time does it take to write a book?

There are 5 main opportunity costs of writing. Organising, research and re-reading, interviewing, writing, time away from other things. Writing, like most things takes commitment, consistency and self discipline. Yes, there are online courses and that promote writing your book in…

Jaqui Lane
June 25, 2016

Editing, Revising

How to turn your first draft into a published work

Next to tips on how to start writing, the question I am asked most is, ‘How do I know what I’ve written is any good, and what’s next? So, thought I’d share my experiences of the writing process and what happens…

Jaqui Lane
April 25, 2016

Production, Sales and marketing

How much will it cost to self publish my business book?

One of the biggest challenges in the journey to self publish a business book is the process and cost of production and publication. I am often asked to provide advice and recommend a range of service providers for writers. That’s…

admin
February 24, 2016

Design, Production, Sales and marketing

eBooks, self-publishing – it’s not as simple as it sounds

Times have certainly changed in the publishing world and the rate of change will only get faster. Its an exciting time to be a writer with significant experience as a Publisher. In the past clients and friends, and sometimes strangers, would…

Jaqui Lane
January 26, 2016