Blog

Book marketing, personal branding, Sales and marketing

How to sell your business book

Marketing and selling a self-published business book requires you to have a clear understanding of your main target audience, where they are, how they find out about business books. You should start marketing 3-4 before your book is launched and 12 months afterwards.

Jaqui Lane
August 25, 2018

Book marketing, Planning, Sales and marketing, Writing

How and Where to Sell your Book

There are seven key things you need to understand if you want to sell your business book successfully. This includes: knowing your target audience, being clear about your purpose, leveraging your existing networks, building new networks and links early, upgrading your website and having a plan and budget. This simple steps will help you market and sell your business book.

Jaqui Lane
July 24, 2018

Planning, Research, Writing

How do I find the Time to Write

Writing a book is not about that flash of inspiration/energy, it’s about commitment to yourself and the values you hold and a genuine desire to share your insight and knowledge.

Jaqui Lane
May 15, 2018

Book marketing, Editing, Planning, Production, Writing

Why Do You Need A Business Book Writing Coach?

This is an interesting question and one I’ve actually thought about a lot given that I’ve developed The Book Adviser specifically to mentor business people through the whole process of writing, publishing and marketing their book. The Book Adviser idea…

Jaqui Lane
April 12, 2018

Writing, Book marketing, Sales and marketing

How to Attract Readers and Grow an Audience

Attract readers you need to share some of your knowledge, give them something to encourage them to take action and connect with you.

Jaqui Lane
March 16, 2018

Book marketing, Planning, Sales and marketing, Writing

Grow your Business – Write a business book

Establish your credibility in your area of expertise and showcase it through business book.

Jaqui Lane
March 2, 2018

Book marketing, personal branding, Sales and marketing

Want to market and sell your business book? Give Amazon a miss

While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.

Jaqui Lane
September 7, 2017

Planning, Book marketing, Writing

Five tips for building your business book plan

Knowing where to start when writing your first business book is difficult. Most people simply start writing and then get distracted, despondent at the lack of progress or confused about what they've written. Writing a successful business book requires a clear plan, understanding of what you want to say and the target audience you want to reach.

Jaqui Lane
August 7, 2017

Book marketing, personal branding, Sales and marketing

Creating an author platform

How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In…

Jaqui Lane
April 7, 2017

Book marketing, personal branding, Sales and marketing

In conversation with successful business book writers

In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can…

Jaqui Lane
April 3, 2017