How to Attract Readers and Grow an Audience
Attract readers you need to share some of your knowledge, give them something to encourage them to take action and connect with you.
Category Sales and marketing
Grow your Business – Write a business book
Establish your credibility in your area of expertise and showcase it through business book.
Want to market and sell your business book? Give Amazon a miss
While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.
Creating an author platform
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In…
In conversation with successful business book writers
In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can…
Brand Me. Be the CEO of your own career
Digital disruption doesn't just apply to companies. It applies to you.
The world has changed. It’s not about Discover me, it’s about Brand Me.
Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself.
It's time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.
The cost of marketing and selling your self-published book.
The real game changer in self-publishing is knowing how to effectively go about selling your book WAY BEFORE you even publish and launch it.
Market, promote and sell your book. Part Three
One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it's the biggest hidden cost of the self-publishing space.
How much will it cost to self publish my business book?
One of the biggest challenges in the journey to self publish a business book is the process and cost of production and publication. I am often asked to provide advice and recommend a range of service providers for writers. That’s…
eBooks, self-publishing – it’s not as simple as it sounds
Times have certainly changed in the publishing world and the rate of change will only get faster. Its an exciting time to be a writer with significant experience as a Publisher. In the past clients and friends, and sometimes strangers, would…