How to plan and execute a virtual book launch
What you need to know about how to plan and execute a virtual book launch. 15 tips about how to plan it and the platforms you can use including Zoom and Streamyard.
Category Sales and marketing
Can your business book change the world of business?
Yes, it’s possible that your business book could change the world, however, it’s more likely that it will improve or change the lives of those you have identified as your key target audience. And, as many of my clients say…
Why knowledge sharing is powerful
As a business leader sharing your knowledge through writing a business book is the only way you will create a legacy
eBooks v printed books. What’s better?
I am often asked what’s the best way to print a book, as an eBook or a printed book? I have to declare my allegiances up front. I love printed books and buy several a month for both work and…
How to sell your business book
Marketing and selling a self-published business book requires you to have a clear understanding of your main target audience, where they are, how they find out about business books. You should start marketing 3-4 before your book is launched and 12 months afterwards.
How and Where to Sell your Book
There are seven key things you need to understand if you want to sell your business book successfully. This includes: knowing your target audience, being clear about your purpose, leveraging your existing networks, building new networks and links early, upgrading your website and having a plan and budget. This simple steps will help you market and sell your business book.
How to Attract Readers and Grow an Audience
Attract readers you need to share some of your knowledge, give them something to encourage them to take action and connect with you.
Grow your Business – Write a business book
Establish your credibility in your area of expertise and showcase it through business book.
Want to market and sell your business book? Give Amazon a miss
While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.
Creating an author platform
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In…