by Jaqui Lane | Sep 7, 2017 | Book marketing, personal branding, Sales and marketing |
One of the first discussions I have with business people on The Book Adviser program is about how they are going to market and sell their business book. More often than not their response is, ‘I’ll get it on Amazon.’ Why would you do that? I ask. Most have not thought...
by Jaqui Lane | Apr 7, 2017 | Book marketing, personal branding, Sales and marketing |
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In the ‘old days’ (that is pre the real digital...
by Jaqui Lane | Apr 3, 2017 | Book marketing, personal branding, Sales and marketing |
In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can get some...
by Jaqui Lane | Oct 23, 2016 | Book marketing, personal branding, Planning, Sales and marketing |
Digital disruption doesn’t just apply to companies. It applies to you. The world has changed. It’s not about Discover me, it’s about Brand Me. Everyone needs a personal digital strategy – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work...
by Jaqui Lane | Sep 20, 2016 | Book marketing, Planning, Sales and marketing |
To paraphrase a well-known quote. ‘It takes a community to market and sell a book’. The simple fact of selling self-published books in 2016 is that it takes a community. In the pre-digital economy the marketing and selling of a book was handled by the publisher....
by Jaqui Lane | Jul 20, 2016 | Book marketing, Planning, Sales and marketing |
One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote...
