In the crowded and competitive world of business, especially small-to-medium sized business and consultancies, standing out from all the others in your field is often hard to do. With the advent of self-publishing you’ve got the real option to write and publish your...
One of the first discussions I have with business people on The Book Adviser program is about how they are going to market and sell their business book. More often than not their response is, ‘I’ll get it on Amazon.’ Why would you do that? I ask. Most have not thought...
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In the ‘old days’ (that is pre the real digital...
In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can get some...
Digital disruption doesn’t just apply to companies. It applies to you. The world has changed. It’s not about Discover me, it’s about Brand Me. Everyone needs a personal digital strategy – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work...
To paraphrase a well-known quote. ‘It takes a community to market and sell a book’. The simple fact of selling self-published books in 2016 is that it takes a community. In the pre-digital economy the marketing and selling of a book was handled by the publisher....
