Self publishing and book imposter syndrome
Writing and self publishing your own business book is significant commitment and sometimes emotionally challenging. Understanding the self publishing journey before you start will help you succeed.
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Writing and self publishing survival in the age of AI
Writing and self publishing in the age of AI can seem like a losing battle. With so many AI-constructed books out there (AI Slop), the large tech companies stealing your book content to train their models and unscrupulous thieves ‘creating’…
What is a book editor and do you need one?
If you want to publish a high-quality business book you might consider using the skills of a book editor. But just what is a book editor, when do you need to engage one and how do you find one? Firstly,…
What are the 9 best AI tools to improve your writing, book marketing and book sales?
With hundreds of AI tools launched each week (GPT-5 has just landed) most business book writers and self publishers don’t know what AI tools to use for what and why they might choose one over another. And, there’s more to…
What is GEO (Generative Engine Optimization) and why you need to use it in book marketing.
In self publishing marketing trust has shifted to individuals and Generative Engine Optimization (GEO) is way you can increase your chances of showing up in AI Overview. Marketing and securing sales of your book used to be done through paid…
What is a proofreader and why you need one.
Proofreading is an important part of producing a high quality self published book.
How much does it cost to self publish a business book?
Like most things in life there are many options for self publishing and the cost to self publish a business book varies widely. A key factor in the cost is the quality of the writing, design and printing you want. For the writing part it depends on how much you want to do/can do yourself with the help of AI tools or not.
Why now is the best time to start your family business history.
There are thousands of multi-generational family businesses in Australia many second generation, some third and even less four or more generations. Over the past 30 years I’ve published over 100 family business stories and, over the last 10 year, have…
You can’t write a great business book with AI alone.
We now live in a world where AI tools are being used for all sorts of things…but the primary use for many is ‘writing’ for business – papers, presentations, marketing, LinkedIn articles, website Blog posts and more. As a business…
The Top 5 ways to build visibility for your book without paying for ads
To sell anything you need to build visibility with your target audience. There’s a great quote in the marketing world that is attributed to John Wanamaker, the founder of Wanamaker’s department store in Philadelphia back in the 1860s. “Half the…