Category self publishing

personal branding, self publishing, Thought leadership

5 powerful ways a business book can build thought leadership and visibility

‘You should write a book’ is a statement that many of our clients share with us in our first conversation. They go on to explain that they’ve been thinking about it for a while but aren’t sure if a book…

Jaqui Lane
October 29, 2024

Book marketing, self publishing

6 foolproof ways to avoid self publishing scams

As much as it pains me to write about self publishing scams in self publishing I must. I am regularly contacted by people seeking help because they have either been scammed or aren’t sure if the ‘offer’ they have been…

Jaqui Lane
October 3, 2024

Book marketing, Sales and marketing, self publishing

How an engagement plan can power-up your book marketing and sales

In an overcrowded publishing and media world, building awareness and engagement about your business book before it is launched is critical to success.

Jaqui Lane
August 10, 2024

Book marketing, Design, Sales and marketing, self publishing, Thought leadership

7 steps to maximise your book sales

Greg Weiss, founder of Career365 wrote and published three books: Career Clarity, Career Networking and Career Success

Jaqui Lane
June 2, 2024

CEO of your career, knowledge leadership, self publishing, Thought leadership

Is AI really going to eat your job for lunch?

the governance and control of generative AI is up to every single person who uses it, executives and boards of companies, organisations and government leaders and those deploying it across government. Two new books explore different aspects of AI governance and deployment

Jaqui Lane
March 24, 2024

Design, Editing, Planning, self publishing

How much does it cost to write and self publish a quality business book?

What is the cost of self publishing a business book

Self publishing costs can vary greatly depending on how much you want/can do yourself, the length of your manuscript, quality you want and the quality of what you have written. Understanding the costs and potential revenue and benefits of your business book before you start will increase your chances of success.

Jaqui Lane
January 30, 2024

Book marketing, self publishing, Writing

The emotional path of self publishing

Writing and self publishing your own business book is significant commitment and sometimes emotionally challenging. Understanding the self publishing journey before you start will help you succeed.

Jaqui Lane
January 13, 2024

Book marketing, knowledge leadership, self publishing, Thought leadership

Tis the season to …commit to writing and publishing your book in 2024

Dr Sang Phan, Dr Ian Webster and Tom Keneally at the launch of Dr Sang Phan's book

The biggest challenge most of business authors face is not knowing how to start. For some it’s how to start writing about their idea, for others it’s about the process they need to undertake once they have written their first draft. And most people aren’t sure if the concept of their book is any good (if anyone will buy it). This is how The Book Adviser can help.

Jaqui Lane
December 16, 2023

self publishing, Thought leadership, Uncategorized, Writing

How to beat book imposter syndrome

Book Imposter Syndrome stops thousands of business professionals from writing and self publishing their book which is a shame as it means their knowledge and insights aren't shared. If you want to write a book but aren't sure if it's going to be good enough, read this,

Jaqui Lane
September 21, 2023

Book marketing, Sales and marketing, self publishing

7 Steps to Leverage Your Business Book and secure pre-orders

Leverage your book before you launch it to increase pre-sales

Most self published authors don't realise they can market and leverage their book way before they launch it. In fact pre-launch book sales can help underwrite a larger print run, more exposure and wider visibiilty

Jaqui Lane
August 3, 2023