Self publishing and book imposter syndrome
Writing and self publishing your own business book is significant commitment and sometimes emotionally challenging. Understanding the self publishing journey before you start will help you succeed.
Category Book marketing
How much does it cost to self publish a business book?
Like most things in life there are many options for self publishing and the cost to self publish a business book varies widely. A key factor in the cost is the quality of the writing, design and printing you want. For the writing part it depends on how much you want to do/can do yourself with the help of AI tools or not.
The Top 5 ways to build visibility for your book without paying for ads
To sell anything you need to build visibility with your target audience. There’s a great quote in the marketing world that is attributed to John Wanamaker, the founder of Wanamaker’s department store in Philadelphia back in the 1860s. “Half the…
6 foolproof ways to avoid self publishing scams
As much as it pains me to write about self publishing scams in self publishing I must. I am regularly contacted by people seeking help because they have either been scammed or aren’t sure if the ‘offer’ they have been…
How an engagement plan can power-up your book marketing and sales
In an overcrowded publishing and media world, building awareness and engagement about your business book before it is launched is critical to success.
5 steps to build a book community and supercharge your book sales
The launch of a book is a great opportunity to bring your book community together, celebrate and thank people
7 steps to maximise your book sales
Greg Weiss, founder of Career365 wrote and published three books: Career Clarity, Career Networking and Career Success
The Magic of McDonald’s
No, the Magic of McDonald’s is not ‘Would you like fries with that?’ Peter Ritchie knows what the magic is. He joined McDonalds in 1970, the first employee in Australia and outside North America, and he opened the first McDonalds’…
Tis the season to …commit to writing and publishing your book in 2024
The biggest challenge most of business authors face is not knowing how to start. For some it’s how to start writing about their idea, for others it’s about the process they need to undertake once they have written their first draft. And most people aren’t sure if the concept of their book is any good (if anyone will buy it). This is how The Book Adviser can help.
3 tips to achieve business book success
Three top tips to help self published business book authors sell more copies of their book, secure media coverage and increase their personal brand visibility.