Creating an author platform
How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In…
Category Book marketing
In conversation with successful business book writers
In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can…
Brand Me. Be the CEO of your own career
Digital disruption doesn't just apply to companies. It applies to you.
The world has changed. It’s not about Discover me, it’s about Brand Me.
Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself.
It's time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.
The cost of marketing and selling your self-published book.
The real game changer in self-publishing is knowing how to effectively go about selling your book WAY BEFORE you even publish and launch it.
Market, promote and sell your book. Part Three
One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it's the biggest hidden cost of the self-publishing space.