Self publishing and book imposter syndrome
Writing and self publishing your own business book is significant commitment and sometimes emotionally challenging. Understanding the self publishing journey before you start will help you succeed.
Tag Self publishing
What is GEO (Generative Engine Optimization) and why you need to use it in book marketing.
In self publishing marketing trust has shifted to individuals and Generative Engine Optimization (GEO) is way you can increase your chances of showing up in AI Overview. Marketing and securing sales of your book used to be done through paid…
The Hii Project – a human agency project for writers and publishers
Hii. Such a simple, powerful word. Friendly, open, inviting an desire to connect and exchange. BUT. The challenge we’re all facing right now is that most of us are now really unsure about whether the Hello/Hi is coming from a…
5 powerful ways a business book can build thought leadership and visibility
‘You should write a book’ is a statement that many of our clients share with us in our first conversation. They go on to explain that they’ve been thinking about it for a while but aren’t sure if a book…
6 foolproof ways to avoid self publishing scams
As much as it pains me to write about self publishing scams in self publishing I must. I am regularly contacted by people seeking help because they have either been scammed or aren’t sure if the ‘offer’ they have been…
How an engagement plan can power-up your book marketing and sales
In an overcrowded publishing and media world, building awareness and engagement about your business book before it is launched is critical to success.
5 steps to build a book community and supercharge your book sales
The launch of a book is a great opportunity to bring your book community together, celebrate and thank people
7 steps to maximise your book sales
Greg Weiss, founder of Career365 wrote and published three books: Career Clarity, Career Networking and Career Success
Where have all the letters (vowels) gone?
Well, mostly it’s vowels that I am concerned about, especially ‘e’. You know what I’m talking about. Flickr, Tumblr, Scribd, Lisnr, Qzzr, Blendr, Readr (urgh!!!), Grindr It seems ‘e’ is dispensable in the need/desire to create a patentable name. #Matt…
The Magic of McDonald’s
No, the Magic of McDonald’s is not ‘Would you like fries with that?’ Peter Ritchie knows what the magic is. He joined McDonalds in 1970, the first employee in Australia and outside North America, and he opened the first McDonalds’…