CASE STUDY
Annie McCubbin
CHALLENGE
Annie McCubbin had a draft manuscript in her computer for 5 years.
Annie wasn't sure if it was any good and not confident about
how to start the process of getting her book published.
APPROACH
We provided feedback on the manuscript (it was great), brainstormed titles,
sub titles, created the compelling story for marketing and promotion.
We identified the right publishing option and made the introduction
and consulted on the book title and cover design, her book launch and content marketing
Ongoing engagement and advice re bulk sales and partnerships
Support and encouragement on Annie's next book, Why smart women buy the lies, launched in June 2023.
SOLUTION
Why Smart Women make bad decisions: and how critical thinking can help them, was published by Major Street Publishing.
It is available in all retail outlets, including airport bookshops, and has sold over 3,000 copies.
Annie's book won the Australian Business Book, audio book of the year in 2021.
In May 2023 Annie launched her second book: Why Smart Women buy the lies, and how critical thinking reveals the truth.
EXPERIENCE
Quite simply, without Jaqui, I never would have excavated my book from my computer.
I was riven with self-doubt and was completely unfamiliar with the publishing landscape.
Jaqui reassured me and guided me every step along the way.
If you’re considering writing a book but don’t know where to start, call Jaqui.