Success Story:

Phil Preston

Challenge

Capture and present Phil’s research and new approach to connecting profit and purpose in an accessible and dynamic way to propel a wider profile with business and not-for-profit leaders.

Approach

Working with Phil on the content outline and drafts of the manuscript, key target audiences and approaches, media and PR to develop engagement with Phil as an expert.

Result

Currently a work in progress as the book, Connecting Profit with Purpose was launched in April 2020 – at the peak of the COVID-19 lockdown. Focusing on nurturing key media and leadership engagement to support businesses and NFPs in the challenging period ahead.

The process of writing a book is only partly about writing, it's also about locking on to your target audience, moving from planning to drafting to finalising, designing and handling the logistics of publication. It was great having Jaqui as a coach running alongside me to help unpack the 'mysteries' of the entire process and, ultimately, provide me with the confidence and greater self-accountability I needed to succeed. It' a great feeling when you get the final product in your hands, and it has helped in attracting and engaging with readers and future clients.

Phil Preston Collaboration Expert, Presenter, Author

Author Interview