5 tips to sell your self published business book

Self publishing a successful book means having a clear plan to market, promote and sell it over 12-18 months. A detailed content marketing plan is a critical part of this.

Self publishing a successful book means having a clear plan to market, promote and sell it over 12-18 months. A detailed content marketing plan is a critical part of this.

Many businesspeople want to write a book but don't give any thought to why, and this often means they lack clarity about their audience and what they should write.