Category personal branding

Book marketing, personal branding, Sales and marketing

How to sell your business book

Marketing and selling a self-published business book requires you to have a clear understanding of your main target audience, where they are, how they find out about business books. You should start marketing 3-4 before your book is launched and 12 months afterwards.

Jaqui Lane
August 25, 2018

Book marketing, personal branding, Sales and marketing

Want to market and sell your business book? Give Amazon a miss

While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.

Jaqui Lane
September 7, 2017

Book marketing, personal branding, Sales and marketing

Creating an author platform

How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In…

Jaqui Lane
April 7, 2017

Book marketing, personal branding, Sales and marketing

In conversation with successful business book writers

In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can…

Jaqui Lane
April 3, 2017

personal branding, Book marketing, Planning, Sales and marketing

Brand Me. Be the CEO of your own career

Digital disruption doesn't just apply to companies. It applies to you. The world has changed. It’s not about Discover me, it’s about Brand Me. Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself. It's time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.

Jaqui Lane
October 23, 2016