CASE STUDY

Garry Browne

CHALLENGE

Capture Garry’s 40-years of experience in branding in a book to increase Garry’s profile and recognition as an expert in this area.
Share Garry's formidable knowledge in FMCG branding and how this translates into personal branding, and
what does not.
Identify key social media experts to implement a comprehensive social media program including
articles, blog posts, a podcast, filming, outreach and more.

APPROACH

Close liaison in the content outline of the book and manuscript development through to final version.
Project management of the production process, title and cover design and internal page layouts.
This included reviewing and revising page layouts.
Development of a book content marketing plan
Liaison with media consultant and publicist on the launch
Ongoing support for LinkedIn content, social media program and optimisation.

SOLUTION

Brand New Brand You was launched in July 2020.

Over 2,500 books sold directly and through Booktopia.
Brand New Brand You has leveraged Garry’s profile as a speaker on the topic of astute leadership, reputation and
relevance for board directors and developing true thought leadership.

Garry has now launched a PodCast, Astute Leadership, where he explores the nuances of personal
branding for board directors, business leaders, sporting and community influencers.
with leading Australians including Craig Foster, Sir Peter Cosgrove, Tony Nash, Louise Walsh, Matt Levy,
Charlie Teo, Prof Attila Brungs.

EXPERIENCE

Working with Jaqui was a most rewarding experience for me and she says for her too!

I have known Jaqui for more than two decades and we had not connected for some time, but the
reconnection in the last 5 years was as if we had been working together for the entire 20 years.

Jaqui manages to get the best out of you in terms of making you dig deep to identify your talents,
thoughts ideas to realise your potential.

Her approach is tailored to each individual and she took a disciplinary approach to me which was
needed yet was still full of encouragement and injections of inspiration. This is the hallmark of a good friend!

Whenever, I hear that someone is writing a book and they need guidance or direction,
not least of all motivation, I refer them to Jaqui!