CASE STUDY

Garry Browne

CHALLENGE

Capture Garry’s 40-years of experience in branding in a book to increase Garry’s profile and recognition as an expert in this area

APPROACH

Close liaison in manuscript development through to final version, the production process, title and cover design, content marketing plan, launch and marketing advice.

SOLUTION

Brand New Brand You was launched in July 2020.
Over 2,500 books sold directly and through Booktopia.
Brand New Brand You has leveraged Garry’s profile as a speaker on the topic of personal branding and leadership.

Garry has now launched a PodCast, The Personal Brand Catalyst, where he explores the nuances of personal branding
with leading Australians including Craig Foster, Sir Peter Cosgrove, Tony Nash, Lousie Walsh, Matt Levy, Charlie Teo, Prof Attila Brungs.

EXPERIENCE