Thought leadership and your book. Which comes first?-October 2025 Edition

Thought leadership has become one of the ‘go-to’ phrases for many senior level executives, consultants and business influencers. And one of the ‘go-to’ ways of building thought leadership is to write a book.

Why a book is THE most effective way to highlight your thought leadership
At its heart, thought leadership is about influence—getting other people to think differently about something specific and/or sometimes challenging the status quo.

It is NOT about generating content and simply commenting on world events and trends. The world does not need more ordinary AI generated content that simply fills up LinkedIn, Substack, Medium or newsletters. Nor do events or conferences need more of the same speakers repackaging other people’s insights.