How can you maximise AI for busness book marketing and sales?-July 2025 Edition
When self publishing a business book, most first time authors focus on the writing part…which is natural. However, writing your book is one half of the business book self publishing journey. Marketing and securing sales of your book is the second, critical part. To secure book sales you need to create visibility. Prior to ChatGPT and AI, business book marketing was squarely focused on SEO – Search Engine Optimisation – across your website, newsletters, other platforms (LinkedIn, X, Facebook, You Tube etc). Now business book marketing is all about Generative Engine Optimisation (GEO). What is GEO and how can you apply it to your book marketing?
