Woolworths

To capture the core values of the company and its history in a way that was engaging and people at the centre of the story and publish a book in time for the 90th anniversary event.
In addition, research and write a more comprehensive history to update the 85th anniversary book.

Jaqui developed the concept of the book with the client, researched and wrote all components, interviewed current and former Board members, management and selected employees; oversaw the design and production of the book.

Discussion around key themes, the best people across major parts of the business to interview that bough a diversity of experience, age, cultural background. Design and publish a hard cover, printed book focused on six core values: a more detailed history of the past nine years (to bring the pervious book up to date that included interviewing current and former Board members, management and selected employees,

The 90th book was ready for major celebrations across Australia