CASE STUDY

Danielle Dobson

Challenge

To support Danielle to write, self publish and market her book based on years of research and consulting.
To position Danielle as a thought leader in her field to drive new business, develop a speaking profile and
secure media coverage.

Approach

Work through all 8 Steps of The Book Adviser program and integrating this with business and family commitments . . . living the essence of Danielle’s book.

Solution

Breaking the Gender Code was launched in July 2020.

Danielle is now a regular speaker at company and public events, (CPA, Women in Banking and Finance) sought out by the media for comment and engagement on gender diversity.

In 2024 Danielle was awarded a Next Level Speaker Award from PSA.

Experience

Working with Jaqui has been transformational.
From the moment I heard her speak at a networking event, I knew I had to connect.
Armed with years of research, a lifetime of experiences, and a few big ideas, I needed a guiding hand to bring it all to life—and Jaqui was exactly that. Her insight and dedication helped me clarify, organise, and articulate my thoughts into a coherent narrative.
Through every phase—planning, writing, editing, and even the moments when self-doubt crept in—Jaqui was unwavering in her support and encouragement. Even after the book was published, she was instrumental in executing a thoughtful marketing and PR strategy, ensuring that my message reached a wider audience.
I couldn’t have asked for a better partner on this journey.

This program isn’t for everyone.

This is why The Book Adviser program is strictly via application only.
What you need to know before you apply

Download our [name of download]

Ex ipsum culpa mollit enim enim. Excepteur duis esse in esse aliqua eiusmod.

Download Form