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CASE STUDY

Aspen Medical

From Sparse Records to Global Stage: Telling Aspen Medical’s First Decade Story

Challenge

Capture the first 10 years of the company based on few written or primary sources and deliver a book in time for a major 10th anniversary event

Approach

Secured interviews with founders and key executives, researched primary sources and company information.

Solution

Jaqui developed book content, themes and design brief; researched and wrote the book; interviewed founders and key management; project managed the delivery of a presentation-style, soft cover book that was presented to current and potential clients in Australia, the Middle East, USA and England.

Experience

The history and stories were integrated into Aspen Medical’s corporate presentations and media engagement. The book was launched at a major event in Canberra and presented to industry and government representatives.

Aspen Medical

Challenge

Approach

Solution

Experience

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