WHY your Business Insight, Expertise and Curiosity are your STRONGEST ASSET-June 2025 Edition

Many business owners, consultants, entrepreneurs, company CEOs and directors reach that moment when they ask themselves, “What’s next?” You’ve grown a company, learned a lot, have deep knowledge, practical experience and case studies, insight and foresight. AI doesn’t have access to all you know (and please don’t give it to AI). This is your IP and your unique asset. Whether you realise it or not, you have a book in you. You might be ready to get stuck in and start writing it now, but that’s the wrong way to start. To leverage your strongest/deepest asset you need to approach your business book like, well, a business. The payoff of a business book is not so much about sales (but these are great too), but instead about trust, value, reputation, opportunity, and influence.