Writing your book is only half the job. The authors who get the most from their book — more clients, more speaking engagements, more credibility, more sales — are the ones who treat marketing as part of the process, not an afterthought once the book is printed. This category is built for business authors who want to sell with intention, not hope. You’ll find proven strategies for building visibility before your book launches, creating an engagement plan that works over 12 to 18 months, leveraging your existing networks, and navigating the new world of Generative Engine Optimisation (GEO) and AI-driven discovery. No generic marketing advice. No tips that only work if you have a massive following. Just clear, practical strategies written specifically for self-published business book authors who want real results.