The Magic of McDonald’s-Bring it to Your Business

$19.95 inc GST

Over the years Peter Ritchie, AO (CEO/Chairman of McDonald’s Australia for 32 years) has often been asked “What is the secret to McDonald’s success?” The Magic of McDonald’s is a business-oriented book that analyses the business phenomenon that is McDonald’s.

McDonald’s is a business which is very connected to its marketplace, and which incorporates many readily transferrable business fundamentals.  Many underestimate the size and complexity of the simple hamburger joint. But look at the numbers:

  • More than 41,000 stores are open worldwide
  • More than 2 million employees – the second largest employer after Walmart
  • Serving 70 million customers per day
  • Now open in 118 countries
  • Brand value estimated at $155 billion
  • Shareholder dividends have increased for 25 years.

If you are a start-up hopeful, want to revitalise your business, or are looking to purchase a franchise (or start one), this book shares the magic that is the McDonald’s approach.

About the author

Peter Ritchie, AO joined McDonald’s in 1970. Peter spent 32 years as CEO/Chairman of McDonald’s Australia, was a Director of McDonald’s in New Zealand, Hong Kong, and Malaysia and served two one-year terms as Advisory Director on the Board of McDonald’s.

Outside McDonald’s Peter has had a distinguished, business career as Deputy Chairman for 22 years of the Seven Network, a Director of Westpac Banking Corp, Chairman of Mortgage Choice and Reverse Corp and was an original investor in Guzman y Gomez. Peter was also Chair of The Salvation Army’s Annual Doorknock Appeal for 10 years set up the first Ronald McDonald House at the Royal Alexandra Hospital for Children in Sydney.