Tag The Book Adviser

Five tips for building your business book plan

Knowing where to start when writing your first business book is difficult. Most people simply start writing and then get distracted, despondent at the lack of progress or confused about what they've written. Writing a successful business book requires a clear plan, understanding of what you want to say and the target audience you want to reach.

Bubble-gum bubbles and asset bubbles

The central banks around the world, especially the Federal Reserve and ECB have have fuelled the extraordinary rally in bond markets as long term yields have gone in to negative territory and propelled debt-funded, asset price growth among other outcomes.So what's next and what will happen with the asset bubble bursts?

Market, promote and sell your book. Part Three

One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it's the biggest hidden cost of the self-publishing space.