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Why is the cover of your business book so important?

You have probably heard the saying you can’t judge a book by its cover. It’s true and it goes for business books as well.

The reality is most people do judge business books by their cover, just like most people make immediate, unconscious judgements about people based on the way they look.

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Can your business book change the world of business?

Yes, it’s possible that your business book could change the world, however, it’s more likely that it will improve or change the lives of those you have identified as your key target audience. And, as many of my clients say to me: ‘If my book can help 1, 10 or a hundred people I will […]

eBooks v printed books. What’s better?

I am often asked what’s the best way to print a book, as an eBook or a printed book? I have to declare my allegiances up front. I love printed books and buy several a month for both work and pleasure.  I understand the appeal of eBooks (convenience when travelling, cost, space-saving, saving trees and […]

How to sell your business book

Marketing and selling a self-published business book requires you to have a clear understanding of your main target audience, where they are, how they find out about business books. You should start marketing 3-4 before your book is launched and 12 months afterwards.