‘A book is on my agenda.’

I love this comment, and I get it a lot, several times a week in fact. There are 5 common blocks to writing and publishing your business book. The interesting thing about it is that for most people writing and publishing their business book is one of those agenda items that keeps getting rolled over […]

How to write and publish a successful business book

It’s a new year and we’re still in January so there’s still time to start writing that business book you’ve been thinking about for years. You might have even made this one of your goals for 2019. If this is you I’d like to share the six things you must do in order to successfully […]

eBooks v printed books. What’s better?

I am often asked what’s the best way to print a book, as an eBook or a printed book? I have to declare my allegiances up front. I love printed books and buy several a month for both work and pleasure.  I understand the appeal of eBooks (convenience when travelling, cost, space-saving, saving trees and […]

How to sell your business book

Marketing and selling a self-published business book requires you to have a clear understanding of your main target audience, where they are, how they find out about business books. You should start marketing 3-4 before your book is launched and 12 months afterwards.

Want to market and sell your business book? Give Amazon a miss

While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.

Five tips for building your business book plan

Knowing where to start when writing your first business book is difficult. Most people simply start writing and then get distracted, despondent at the lack of progress or confused about what they’ve written. Writing a successful business book requires a clear plan, understanding of what you want to say and the target audience you want to reach.