How to unblock writer’s block

Every writer I know has trouble writing. Joseph Heller The first thing to say about writer’s block is that pretty much everyone who writes gets it. If you’ve never written a book before you’re more than likely going to face this challenge. I was in Melbourne recently working with some of my clients and two […]

How to write and publish a successful business book

It’s a new year and we’re still in January so there’s still time to start writing that business book you’ve been thinking about for years. You might have even made this one of your goals for 2019. If this is you I’d like to share the six things you must do in order to successfully […]

How to write the best business book

While anyone can now publish a book, most people don’t. And certainly, most business people don’t get around to it. For those who do have a goal of sharing their knowledge and publishing a business book here’s a few tips to help you get some focus and write the best business book you can. 1. […]

How to sell your business book

Marketing and selling a self-published business book requires you to have a clear understanding of your main target audience, where they are, how they find out about business books. You should start marketing 3-4 before your book is launched and 12 months afterwards.

How and Where to Sell your Book

There are seven key things you need to understand if you want to sell your business book successfully. This includes: knowing your target audience, being clear about your purpose, leveraging your existing networks, building new networks and links early, upgrading your website and having a plan and budget. This simple steps will help you market and sell your business book.

Want to market and sell your business book? Give Amazon a miss

While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.

Five tips for building your business book plan

Knowing where to start when writing your first business book is difficult. Most people simply start writing and then get distracted, despondent at the lack of progress or confused about what they’ve written. Writing a successful business book requires a clear plan, understanding of what you want to say and the target audience you want to reach.

Bubble-gum bubbles and asset bubbles

The central banks around the world, especially the Federal Reserve and ECB have have fuelled the extraordinary rally in bond markets as long term yields have gone in to negative territory and propelled debt-funded, asset price growth among other outcomes.So what’s next and what will happen with the asset bubble bursts?

Brand Me. Be the CEO of your own career

Digital disruption doesn’t just apply to companies. It applies to you.
The world has changed. It’s not about Discover me, it’s about Brand Me.
Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself.

It’s time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.