One of the more interesting aspects of the US Presidential election that’s caught my attention is how the media (the four main US television channels and then the Australian media) have finally found their voice in terms of calling out Trump’s false statements and downright lying.

You have probably heard the saying you can’t judge a book by its cover. It’s true and it goes for business books as well.

The reality is most people do judge business books by their cover, just like most people make immediate, unconscious judgements about people based on the way they look.