CASE STUDY
Danielle Dobson
CHALLENGE
To write, publish and market Danielle’s book based on years of research and consulting in her area to position Danielle as a leader in her field to drive new business, a speaking and media profile.
APPROACH
Work through all 8 Steps of The Book Adviser program and integrating this with business and family commitments . . . living the essence of Danielle’s book.
SOLUTION
Breaking the Gender Code was launched in July 2020.
Danielle is now a regular speaker at company and public events, (CPA, Women in Banking and Finance) sought out by the media for comment and engagement on gender diversity.