CASE STUDY

Danielle Dobson

CHALLENGE

To support Danielle to write, self publish and market her book based on years of research and consulting.
To position Danielle as a thought leader in her field to drive new business, develop a speaking profile and
secure media coverage.

APPROACH

Work through all 8 Steps of The Book Adviser program and integrating this with business and family commitments . . . living the essence of Danielle’s book.

SOLUTION

Breaking the Gender Code was launched in July 2020.

Danielle is now a regular speaker at company and public events, (CPA, Women in Banking and Finance) sought out by the media for comment and engagement on gender diversity.

In 2024 Danielle was awarded a Next Level Speaker Award from PSA.

EXPERIENCE

Working with Jaqui has been transformational.
From the moment I heard her speak at a networking event, I knew I had to connect.
Armed with years of research, a lifetime of experiences, and a few big ideas, I needed a guiding hand to bring it all to life—and Jaqui was exactly that. Her insight and dedication helped me clarify, organise, and articulate my thoughts into a coherent narrative.
Through every phase—planning, writing, editing, and even the moments when self-doubt crept in—Jaqui was unwavering in her support and encouragement. Even after the book was published, she was instrumental in executing a thoughtful marketing and PR strategy, ensuring that my message reached a wider audience.
I couldn’t have asked for a better partner on this journey.