CASE STUDY

Cynthia Dearin

CHALLENGE

Capture Cynthia’s 20 years of knowledge of business in the Middle East and North Africa.

APPROACH

Working with Cynthia on an agreed ‘as-needs’ basis to advise on book production, design, presentation.

SOLUTION

Camels, Sheikhs and Billionaries was completed on time and within budget and used as a lead generator for Cynthia’s business.
It became an Amazon best seller.
In 2021 Cynthia wrote and published a second book, Business Beyond Boarders. How to take your company global, launched her PodCast Business Beyond Boarders and a series of eBooks.

EXPERIENCE

Jaqui has a phenomenal knowledge of business writing, editing and design. She is connected to an extensive network of print professionals and she understands the dynamics of self-publishing for business. I recommend her to anyone who asks about how to write their own book.