Who: Westpac Banking Corporation, a leading bank and financial services company
Why: Celebrate their extensive CSR and diversity program with a focus on women and to partner with International Women’s Day in 2012
What: Two editions, one soft cover and one hard cover. Profiles of 100 women who have shaped Australia with extensive illustrations and beautifully designed.
How: Jaqui project managed the whole project. This included working with Wesptac to search and select the 100 women to be profiled, interviewing some of the women, overseeing the design and production.
Result: Westpac leveraged the book through IWD launches across Australia and within their own business through senior executives and The Ruby Connection network.