Who: Myer Department Store, one of Australia’s leading retail department stores
Why: Relisting on the ASX after a period of private equity ownership. There was a need to re-establish the history of the brand and company in the minds of customers and potential shareholders to support the float and retain customer loyalty
What: A large-format corporate history along with a beautiful book looking at 100 years of fashion.
How: Jaqui was the Publisher of both books and worked closely with the client to ensure the key messaging and themes were integrated in the content and visual presentation.
Result: The book was utilised as a major supplier and market engagement tool with launch events across Australia. Key suppliers and brokers received a copy along with key industry and media.