Category Sales and marketing

Book marketing, personal branding, Sales and marketing

Want to market and sell your business book? Give Amazon a miss

While Amazon might be one channel to market your self-published business book its certainly not the only channel and for my money it’s not the best one either if you want to use your business book to increase your profile and that of your business, share knowledge and create real business relationships.

Jaqui Lane
September 7, 2017

Book marketing, personal branding, Sales and marketing

Creating an author platform

How to market your business book – build an author platform. The simple fact in book marketing and selling in 2017 is that it takes a community to market and sell a book, this is called an author platform. In…

Jaqui Lane
April 7, 2017

Book marketing, personal branding, Sales and marketing

In conversation with successful business book writers

In conversation with David Coe This is the first in a series of discussions I am conducting with successful business book self-publishers. In this series business people who are thinking about writing, producing and publishing their own business book can…

Jaqui Lane
April 3, 2017

personal branding, Book marketing, Planning, Sales and marketing

Brand Me. Be the CEO of your own career

Digital disruption doesn't just apply to companies. It applies to you. The world has changed. It’s not about Discover me, it’s about Brand Me. Everyone needs a personal digital strategy, and he means everyone – Baby Boomers, Gen X and Gen Y. Everyone has to evolve their work identity: How you see, how you are seen and how you project yourself. It's time to be the CEO of your own career, at whatever point you are in it. And, crafting your own business book can be a core part of this.

Jaqui Lane
October 23, 2016

Sales and marketing, Book marketing, Planning

The cost of marketing and selling your self-published book.

The real game changer in self-publishing is knowing how to effectively go about selling your book WAY BEFORE you even publish and launch it.

Jaqui Lane
September 20, 2016

Book marketing, Planning, Sales and marketing

Market, promote and sell your book. Part Three

One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it's the biggest hidden cost of the self-publishing space.

Jaqui Lane
July 20, 2016

Production, Sales and marketing

How much will it cost to self publish my business book?

One of the biggest challenges in the journey to self publish a business book is the process and cost of production and publication. I am often asked to provide advice and recommend a range of service providers for writers. That’s…

admin
February 24, 2016

Design, Production, Sales and marketing

eBooks, self-publishing – it’s not as simple as it sounds

Times have certainly changed in the publishing world and the rate of change will only get faster. Its an exciting time to be a writer with significant experience as a Publisher. In the past clients and friends, and sometimes strangers, would…

Jaqui Lane
January 26, 2016