The cost of marketing and selling your self-published book.
The real game changer in self-publishing is knowing how to effectively go about selling your book WAY BEFORE you even publish and launch it.
Category Planning
Market, promote and sell your book. Part Three
One of the major areas that most ‘How to write your book’, ‘how to publish and market your book’ sites and program don’t deal with in what I regard as significant detail is the whole area of the costs, both in time and money, of creating a platform to market, promote and sell your book. That’s what I am covering in this post and it's the biggest hidden cost of the self-publishing space.
People don’t just judge a book by its cover
The old saying is ‘Don’t judge a book by its cover.’ The reality is though, especially in the content overloaded world we live in, is that potential customers and clients DO and WILL judge your book by its cover, and…
Unlock the value of your story. 20 questions to help you get started
As a professional business writer and storyteller I’ve worked with a wide range of people across all industry sectors to help them tell their story. More and more, professional consultants are asking me to help them create a book that…
Four tips on how to start writing
As a publisher of 25 years and writer of 30 years I am often asked the following question, ‘I’ve always wanted to write a book, how do I start?’ It’s a really good question and one that most people struggle…
5 key questions you need to ask before you start writing your business book
As someone who puts the description Writer on any official documents and the title Storyteller on my business card I am regularly asked how I write or ‘How do I start?’ My response is usually, ‘Well, just start. Sit down…