Who: Stephenson Mansell, an executive training consultancy based in Sydney, Australia
Why: Leverage their IP and gain greater exposure for their work, results and thought leadership
What: A soft-cover ‘executive style’ book with PDFs of specific elements
How: Jaqui revised and edited an existing manuscript, rewriting as required; project managed the book through design and publication. A second edition with a new chapter written by Jaqui was released in 2015.
Result: A book that the firm markets and sells on-line, uses as part of its top-level training tools, presents to consultants