Who: Dearin & Associates
What: A soft covered, business book
Why: To promote the new consultancy business of Dearin & Associates and to provide a platform for the owner, Cynthia Dearin to increase her exposure across the Australian and Middle East business speakers market.
How: Jaqui advised Cynthia on the cost, the graphic designer and print broker to use and approximate costings as well as planning for the storage, sale and marketing of the book through her own efforts and through bookstores.
Result: Dearin & Associates and Cynthia have secured numerous speaking engagement and media interviews as a result of the book, continues to sell copies of the book and utilise the book as key part of the company’s marketing and promotional activities.