The Cost of Not Caring

SPECIAL PRE PUBLICATION OFFER
(Offer Ends 14 October 2025)

If you are a manager, senior executive, policy maker, government executive, SME employer, The Cost of Not Caring is a must-read to gain a deep understanding of how longevity is affecting your organisation, and your workforce, and what you can do to thrive and compete effectively in today’s world. It’s not an enlightened option – it’s a need-to-do.

If you are among the millions in Australia, the US, UK, New Zealand or Canada who are working while caring, and struggling, The Cost of Not Caring is your go-to toolkit.

This book has been designed to inform and guide companies, organisations, governments and employees through the brave new world of longevity, being transformed by factors appearing to be beyond our control. Some of the external drivers that affect workers and workplaces may be beyond their control, but there are a pragmatic range of effective measures to manage the now and into the future.

The book takes a unique perspective, giving readers a different way to think about work and care. Its focus is the very specific situation of employees as unpaid carers (caregivers in the US) of their ageing loved ones. It applies commercial, personal and macroeconomic perspectives. It applies a systems approach to a wickedly complex systems problem. And it contains pragmatic and straight-forward guidance on how individuals, organisations, managers and governments can start to address today a problem that affects them and society as whole, now and into the future.

The majority of employers are now flexible, and provide a solid menu of benefits and options for working parents, grieving employees, victims of domestic violence and more. Yet few include support for employees working while caring for ageing parents and loved ones. It defies logic: while not every employee will choose to have children, or be fortunate enough to have them, every employee has or has had parents. Explicit acknowledgement and support of employees who are working while caring for their ageing parents would seem to be a no-brainer. It is not.

If you are a woman in the age range 45 to 70 you probably could have written many of the chapters in this book. If you are a man aged 45-70? Not as likely, but a third of you will resonate because you are your family’s Chief Care Officer. You are likely to be working part- or full-time, until the physical and emotional strain is too much to bear. You are truly “The Caring Generation” and simultaneously “The Club Sandwich Generation” because longevity means four, not just  three, generations in the family caregiving ecosystem.

You are ground zero of “the care crisis” and millions of working people like you are trying to do their best to support their ageing parents and other loved ones while holding down one or more paid jobs, raising a family, supporting an ageing spouse, often managing a child with disability, and in many cases also pitching in time, energy and money to help with grandchildren.

Most do not want to admit that it might be affecting their work, either through absences or presenteeism resulting from being preoccupied by their care responsibilities for fear of affecting their jobs and incomes.

The Cost of Not Caring not only brings this challenge into the open, it includes effective and affordable means to help employees support our parents and other loved ones to age with dignity – for the benefit of working carers, employers, society and national productivity.

(Special Pre Publication Offer Ends 14 October 2025)